About Us

NatraBella Skincare

Personalized Skincare Spa, High-Quality Product Line, and Skincare Business Mentorship Created for People of Color

The Face Behind the Brand

Allison Smith

The dedicated Founder and CEO of NatraBella.

As a woman of color, Allison always felt marginalized when it came to skincare. Before following the path of becoming a successful and expert esthetician, Allison suffered from acne, to which she found no solution targeted to her skin type. This motivated her, along with a burning passion, to find skincare products that best benefit people of color. Hence, she founded NatraBella, a company dedicated to finding skincare solutions and beauty products for people just like her.

Our Story

NatraBella Skincare was founded by the immensely talented and dedicated esthetician Allison Smith in 2015. The store, which is located in Brooklyn, New York, is a boutique, spa, and a one-stop shop for your skincare solutions. NatraBella Skincare is committed to using high-quality skincare products that are environmentally friendly and specialized for women of color. We take an educational approach to skincare because we see the value in empowering you to reflect your self-confidence from within.

Our unique approach toward our clients is what sets us apart. Not only does NatraBella deliver excellent service to help clients with illustrious and invigorating results for their skin, but we also teach them how to care for themselves. Based on your skin tone and texture, we help design a nutrition-based plan for skincare. We train and educate our clients so you can take care of yourself, aside from our specialized treatments and beauty products. Our approach is client-specific, and we take the time to understand your special requirements.

We want to help you become the best version of yourself and build your confidence to conquer the world on your terms.

Our Values

Here at NatraBella, we provide a varied range of skincare solutions, not just a spa service. However, our luxury spa is one of the top skincare facilities with the best skincare products.

Skincare Services

Our skincare services are always high-quality and client-specific to ensure that you get the best possible results.

Skincare Products

Our wide range of skincare products facilitates self-care so you can take care of yourself and follow your beauty and skincare routine at home.

Skincare Education

You can choose to take our multiple courses to become a practicing esthetician for yourself, your loved ones, or your clients.

Our Mission

NatraBella is founded on the core principles of inspiring confidence and self-reliance in women of color. We aim to ensure that every individual who walks through our doors receives excellent beauty services. But we don’t stop there, we empower our clients to learn how to care for their skin on a daily basis by setting a valuable nutritional and skincare routine. Education is always a better solution than ignorance.

Our Spa at a Glance

Our services and the best skincare products are designed to help you feel more comfortable and care for yourself. Our expert estheticians will help nurture your skin and provide everything from eye cooling to vaginal revitalization to make you feel like your best self.

Our Location


1169 Flatbush Ave, Brooklyn, NY 11226