About Us

NatraBella Skincare

Personalized Skincare Spa, High-Quality Product Line, and Skincare Business Mentorship Created for People of Color

The Face Behind the Brand

Allison Smith

Founder & CEO

Before becoming an esthetician, founder and CEO Allison Smith suffered from acne and realized that no one in her community had any knowledge of how to treat it, nor was there a business nearby that could help. It was that observation mixed with her passion that brought Natrabella Skincare to life. With people of color in mind, Allison opened Natrabella because she saw a chance to provide specialized, natural beauty services directly to her community.

Our Story

Founded in 2015, Natrabella Skincare is a boutique, luxury spa and shop located in Brooklyn, NY. Our goal is healthy skin, which we achieve through the use of environmentally-friendly products, quality service and an educational approach.

The services and care that our client community receives are designed to deliver continuous results and luminous, nourished skin. As part of that service we teach our clientele how to care for their skin, starting with nutrition, and co-create an ingredient-based plan to address individual needs.

The Values That Guide Us

NatraBella is more than just a spa, we provide a full suite of offerings related to skincare.

Skincare Services

We provide high-quality skincare services to our clients in our boutique, luxury spa located in Brooklyn, NY.

Skincare Products

Our selection of products are made to provide the same quality services of our spa from the comfort of your home.

Skincare Education

We provide free skincare advice to our clients in addition to providing courses for current and aspiring estheticians.

Our Mission

At Natrabella, it’s not just about expertly treating skin ㄧ it’s about giving clients a safe space to learn how day-to-day habits can make a difference. We want everyone who walks through our doors to leave feeling refreshed, confident and inspired, and that mission is the magic at the core of everything we do.

Our Spa at a Glance

An inviting and comforting place for clients to receive top-notch skincare services from our team of estheticians.

Our Location


1169 Flatbush Ave, Brooklyn, NY 11226